September 2024
Brand Asset - IMI Agency IMIManage RFP PRO™ Profile URL
We have added a new Brand Asset to the Supplier Subscriber Account Dashboard “DPB Brand Assets”.
As part of our Strategic Alliance with IMI Agency, Supplier Subscripers of DPB can now link their RFP submission on IMIManage RFP PRO™ to their DPB public profile page.
This provides an innovative solution for operators in the RFP beverage selection process to easily discover and verify brands that are diverse owned, led or made.
National on/off-premise and e-commerce operators use an on-line RFP process (i.e. a request for information) to help in the vetting and selection of beverage mandates for their national and/or regional corporate beverage programs. IMIManage RFP PRO™ is the go-to tool for managing this process. Already in use by dozens of operators and containing brand data from hundreds of beverage suppliers with IMI Clients, RFP PRO™ is now available to ALL chain operators, regardless of Agency affiliations.
Brand Assets
We have added a new dashboard item to the Supplier Subscriber Account Dashboard titled “DPB Brand Assets”. Here you will see we have added several assets you are able to use to promote your diverse brand.
- These include a public profile URL that you can link to several assets like the “We Are a Diverse Powered Brand” banner.
- Also available to you is a QR code that will link to this public page
- A downloadable Table Tent for your use at trade events.
You are invited and encouraged to use these public and trade facing assets in POS materials, on your website, email signature, signage at trade events, in your tasting room, pitch decks, and consumer events.
Note: these marks are intellectual property owned by Diverse Powered Brands™. DPB is pleased to allow supplier subscribers to utilize the marks as added value to your annual subscription and to raise awareness to the consumer and trade of your diversity attributes.
Note: Please review your brand logos in your Brand Page Details. Brand logo for the table tent is pulled directly from what you have uploaded into the system. This logo should be an image file (.png, .jpg, .jpeg).
April 2024
DocuSign Self-Declaration
Self-Declaration forms are now being finalized through DocuSign. When Suppliers submit their Self-Declaration of Diversity Qualifications, they will be prompted to sign via DocuSign. Once approved, Diverse Powered Brands will retain a copy of the DocuSign form for our records.
March 2024
Messaging Center
Buyers, Wholesalers, and Investors can message Suppliers through the Diverse Powered Brands system. Suppliers will be able to reply within the system. No emails or personal contact information is displayed in the system.
The messaging center also features an “Announcements” area where Diverse Powered Brands can send announcements to all subscribers.
January 2024
Integration with Republic National Distributing Company eCommerce
Republic National Distributing Company (RNDC) is the first to market with integration with Diverse Powered Brands™. Supplier subscribers in the Diverse Powered Brands platform that are distributed by RNDC are automatically integrated into the wholesalers eCommerce platform, eRNDC, with their diversity badges, and “Powered by Diverse Powered Brands” logo.
December 2023
Diversity Badges
New on Supplier brand pages are badges identifying the diversity qualifications each Supplier has declared. These badges are found at the top of the brand detail page, below the Brand Story Carousel display, and serve as a quick reference to Buyers, Wholesalers, and Investors on whether the brand is “Owned” “Led” or “Made” and at what diversity qualification, ie: “BIPOC” “Disabled” “LGBTQIA+” “Veteran” or “Women”.
August 2023
Diverse Powered Brands “Brand Story” Banner Carousel Display
Use this premier space on your brand page to visually represent your brand with images and content that will ignite your brand story. Be sure to choose visually compelling images that represent your brand’s look and feel. You will have space to include primary and secondary logos, other brand images like bottle shots or headshots, important text, seasonal messaging, video, etc.
NEW Intake Questions as requested by our beta buyers and suppliers
A. What are your top 3 markets in sales?
- Requested by Chad Sokol, Vice President, Wine/Spirits, Costco Wholesale
- Buyers want to know where you are already having success
- This is found in your Brand Information page in your Account Dashboard
B. Seeking distribution in these states:
- If you are looking to expand distribution in specific states and looking for a wholesale partner this is where you can let them know. This will be great information for our wholesale subscribers to see when we onboard them
- This is found in your Brand Information page in your Account Dashboard
C. Suggested Retail Price Range
- This will help buyers narrow down what they are looking for based on the price of your products.
- This is found in your Brand Information page in your Account Dashboard
D. Wholesale URL links
- Please revisit your U.S. Wholesaler entries that you added by state. Click Edit next to each wholesaler you have identified. You will see you have the ability to add a URL for each wholesaler. If you have a brand-specific page in the wholesaler’s e-commerce platform please type in that brand page URL in. If left blank, we will fill in the wholesaler homepage URL for you.
- This is found in your Brand Information page in your Account Dashboard
E. Incubator Program/Venture Capital Company: Is your company part of an incubator program and/or received venture capital and ready to scale? If so, please provide incubator name and/or VC company name.
- If you are involved in an incubator program and/or receive Venture Capital support, please share here.
- This is found in your Company Information page in your Account Dashboard
