Frequently Asked Questions
What is Diverse Powered Brands™?
Diverse Powered Brands™ is the premier centralized B2B global digital catalog connecting diverse-owned, diverse-led and diverse-made brands to buyers, wholesalers, and supplier diversity managers across the entire beverage alcohol and hospitality industry.
Creating a space to easily identify and discover diverse suppliers in wine, beer, spirits, and sake ensures that those who are part of historically marginalized and disadvantaged communities have the same opportunity for economic empowerment.
Diverse suppliers include BIPOC (Black, Indigenous, People of Color), Disabled, LGBTQIA+, Veteran, and Women. Qualifying suppliers are companies that have diverse owners, companies that are third-party certified, companies that are diverse-led, and/or brands that are diverse-made.
What qualifies as a Diverse-Owned Company?
To qualify as a Diverse-Owned company, company must be 51% or more owned and controlled by one or more diverse persons. “Diverse” is classified as BIPOC, Disabled, LGBTQIA+, Veteran, and Women.
What qualifies as a Diverse-Led Brand?
To qualify as a Diverse-Led brand, at least 51% of C-Suite and Senior Executive positions are held by diverse person(s). Diverse Powered Brands classifies these roles as titles beginning with “Chief” and titles that include, General Manager, Board Member, Managing Director, President and/or Vice President. “Diverse” is classified as BIPOC, Disabled, LGBTQIA+, Veteran, and Women.
What qualifies as a Diverse-Made Brand?
To qualify as a Diverse-Made brand, the maker of the brand must be a diverse person in a senior leadership role overseeing the day-to-day production of the brand, such as head distiller, master distiller, master blender, master taster, head winemaker, lead brewer, master brewer, and/or lead viticulturist/grower. “Diverse” is classified as BIPOC, Disabled, LGBTQIA+, Veteran, and Women.
What qualifies as BIPOC?
BIPOC (Black, Indigenous, People of Color) refers to a person who identifies as non-white, i.e: Asian/Asian American/Pacific Islander, Black/African American, Hispanic/Latinx, Native American/Alaskan Native/Indigenous.
What qualifies as Disability?
A person with a disability. Disability is defined as a physical and/or mental impairment that substantially limits one or more major life activities of such individual, and can be demonstrated by appropriate documentation (e.g., records, statements, or other appropriate information) issued from a licensed vocational rehabilitation specialist; any government agency that issues or provides disability benefits; or from a licensed medical professional that the individual is a person with a disability.
What qualifies as LGBTQIA+?
A person who identifies as lesbian, gay, bisexual, transgender, queer or questioning, intersex, asexual, and more.
What qualifies as Veteran?
A person who served on active duty with the Army, Air Force, Marines, Navy, Coast Guard, or Armed Forces of their respective country, and who was honorably discharged or released.
What qualifies as Women?
Is Diverse Powered Brands™ open to Suppliers, Buyers and Wholesalers outside the U.S.?
YES! Diverse Powered Brands™ is open to suppliers, buyers, and wholesalers across the globe. You do not have to be based in the U.S. to sign up.
I am a Diverse Supplier, how much is the annual subscription fee?
Annual subscription plan pricing is based on production volume.
Diverse-Owned Companies:
- Annual subscription plans can be purchased for EACH brand that is wholly owned and operated by the company.
- Annual subscription plan pricing is based on EACH diverse brand’s total production volume.
- Annual subscription plan pricing caps at $10,000 per brand.
Diverse-Led & Diverse-Made Brands:
- Annual subscription plans can be purchased for EACH brand that qualifies.
- Annual subscription plan pricing is based on EACH diverse brand’s total production volume.
- Annual subscription plan pricing caps at $10,000 per brand.
Diverse Powered Brands may change the fees charged to you for services billed on a subscription basis, provided that, the change will become effective only at the end of the then-current billing cycle of your Subscription. Diverse Powered Brands will provide you with advance notice of any change in fees.
I am a Diverse Supplier, how do I sign up?
Diverse Suppliers can review pricing and sign up today here!
Where can I watch a demo or see screenshots?
Who has access to explore the Diverse Powered Brands™ digital catalog?
Access is granted to qualified buyers, wholesalers, and supplier diversity managers as well as the diverse supplies subscribed to the platform. Access is global; open to those in and outside the U.S.
I am a qualified buyer, wholesaler, or supplier diversity manager; how do I gain access to Diverse Powered Brands™?
Buyers & Supplier Diversity Managers: Request your FREE access to the marketplace here.
Wholesalers: Contact us to be notified when we are ready to sign up wholesalers.
How do Diverse Powered Brands™ Annual Plans work for suppliers?
Subscribing to Diverse Powered Brands requires annual payment in full upon sign up. Annual plans do not auto-renew. Email notification will alert the Administrator 30 days in advance for renewal. If plan is not renewed within 30 days of expiration, all pages will be removed from the marketplace. At time of renewal, Administrators must once again self-declare the content is true and accurate.
Note: Annual plans cannot be paused. There are no refunds or credits for partial months or unused time if you decide to terminate an Annual Subscription Plan prior to the end of the 12-month term.
Is there a difference in how small vs large suppliers are listed/featured?
No. All supplier company, brand and diverse person pages have the same level of presence on the platform, regardless of production/annual plan cost. Focusing on the “E- Equity” in DE&I means we are leveling the playing field and providing equal opportunity for diverse brands. All pages are listed in alpha-order in the digital catalog.
If I have multiple SKUs under one Brand, how do I sign up?
If you have multiple SKUs under one brand name and you are a Diverse-owned company, you can sign up under your one brand name and your total production volume for all SKUs. In your brand page details, you can provide more information about your various SKUs and products under your brand
I am an Importer. How can I sign up my diverse brands?
Importers can follow the supplier sign up proccess to sign up their diverse brands. However, importers are not able to sign up their companies into the platform.
The digital catalog is supplier driven and the buyers are seeking company and brand information about the diverse brands. Importers do not have company profiles in the marketplace, so you would need to sign up each brand independently unless they are all wholly-owned by one supplier company. For example, Moet Hennessy could sign up as the Company and their brands are Chandon and Krug.
What is Self-Declaration of Diversity Qualifications?
Suppliers who sign up and enter their brands into Diverse Powered Brands, must agree/acknowledge our Self-Declaration form, as it appears below:
Self-Declaration of Diversity Qualifications
By clicking the box and signing, you hereby acknowledge, agree and declare that you represent an alcohol beverage supplier or brand (“Company”) that (i) has diverse owners (a diverse person(s) must be the majority owner(s) (at least 51% ownership) and must have management and control of the company); (ii) is diverse-led (at least 51% of C-Suite and Senior Executive positions are held by diverse person(s). Diverse Powered Brands classifies these roles as titles beginning with “Chief” and titles that include, General Manager, Board Member, Managing Director, President and/or Vice President.); or (iii) is diverse-made (maker of the brand must be a diverse person in a senior leadership role overseeing the day-to-day production of the brand, such as head distiller, master distiller, master blender, master taster, head winemaker, lead brewer, master brewer, and/or lead viticulturist/grower). For the purpose of this declaration, “diverse” includes BIPOC, Disabled, LGBTQIA+, Veteran, and Women.
You further acknowledge and agree, on behalf of your Company, that:
i. To the best of Company’s understanding after reasonable inquiry, the statements and information presented by Company on this Website (collectively, “Company Information”) are true, accurate and complete. The Company has all the rights necessary to grant Diverse Powered Brands (“DPB”) the use of Company Information on the Website and that use of Company Information by DPB does not violate any law;
ii. For any natural person referred to, or otherwise depicted by Company on the Website, Company maintains and grants all the necessary rights and permission for DPB to use such person’s name, likeness, image, voice, biographical information, statements, performance and/or testimonial(s) on the Website;
iii. Company shall indemnify, defend and hold harmless DPB and its officers, representatives, agents, employees, successors and assigns from and against any and all claims arising directly or indirectly from the inclusion of Company Information on the Website;
iv. DPB reserves the right to remove Company Information from the Website if Company fails to declare Company Information is true, accurate and complete on an annual basis or as required by DPB;
v. Company agrees to re-declare Information is correct and accurate on an annual basis; and
vi. If Company Ownership, Brand Leadership and/or Brand Maker changes anytime within the year prior to annual renewal, Company must login and update this information within 30 days and sign and resubmit Self-Declaration form for approval.
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