Diverse Powered Brands Pitch Day with Target Wine Buyers
The first-of-its-kind Diverse Powered Brands™ in-person pitch day was a resounding success. National Target wine buyers relied on the premier centralized B2B global digital catalog to discover, research, and select diverse suppliers.
Prior to the event, Target wine buyers vetted diverse suppliers within the Diverse Powered Brands digital catalog to select thirteen suppliers to attend the “Diverse Powered Brands Pitch Day” at Target Headquarters in Minneapolis. The event was organized and hosted by Diverse Powered Brands as one of the benefits for annual subscribers in the B2B digital catalog. Participation in the Diverse Powered Brands Pitch Day came at no charge to these brands.
Out of the thirteen suppliers chosen to participate in the pitch day, seven suppliers were selected for placement in Target stores in 2024.
The seven new diverse suppliers landing on Target shelves this year:
Boyd Cru Wines
BIPOC (Black/African American) & Women-Owned & Made
3 varietals added into a Washington DC store
Mai Vino
BIPOC (AAPI) & Women-Owned
1.5L Bagged Wine – 3 varietals added into 39 stores each in Colorado
Mingle Mocktails Non-Alcoholic Cocktails
Women-Owned, Led & Made
3 varietals added into 12 stores each in Colorado
Mom Juice
BIPOC (Black/African American; Native American/Alaskan Native/Indigenous & AAPI) & Women- Owned & Led
3 varietals added into 29 stores each and 1 varietal added into 11 stores in Colorado and North Carolina
Iron Side Wines
BIPOC (AAPI) Owned & Led; Women-Led
2 varietals added into 43 stores each and 1 varietal added into 42 stores; placement primarily in Michigan and 1 store in Nebraska
Suede Rosé
BIPOC (Black /African American) & Women-Owned & Led
1 varietal added into a Washington DC store
The Urban Wine Co.
BIPOC (Black /African American) & Women-Owned, Led & Made
3 varietals added into 20 stores each in North Carolina and South Carolina
Read more here and check out photos below!