Diverse Powered Brands & IMI Announce Strategic Alliance to Connect Beverage Alcohol Buyers to Diverse Suppliers

Collaboration on both digital platforms provides an innovative solution for operators in the RFP beverage selection process
to easily discover and verify brands that are diverse owned, led or made.

Through this partnership, Diverse Powered Brands and IMI Agency are modernizing how buyers source suppliers, offering a centralized, digital-first approach to brand discovery, qualification, and selection.

National on- and off-premise operators, as well as e-commerce platforms, can now use a standardized online RFP process to efficiently vet beverage suppliers and make data-driven decisions for their regional and national beverage programs.

IMIManage RFP PRO™ – the go-to tool for managing the RFP process – is currently used by dozens of operators and includes brand data from hundreds of suppliers across the industry. RFP PRO™ is now available to all chain operators, regardless of agency affiliation.

This collaboration is part of Diverse Powered Brands’s 360-approach to supplier success – providing not only resources, and visibility, but also direct access to tools that support real business outcomes.

Read Press Release Here.

Click here to visit IMI and learn more below.

OPERATORS

Streamline and customize your beverage selection process with the cutting-edge IMIManage RFP Pro24 Platform

HERE'S HOW IT WORKS

The RFP Pro24 database includes thousands of beverage brands from hundreds of beverage suppliers.

Once suppliers submit for your online RFP, you can filter all submissions by type, category, brand, product size and NAP.

Save countless hours by eliminating spreadsheet-driven RFPs

RFP PRO24 ALLOWS YOU TO...

Set your parameters up front and make them easily accessible to the NAS community

Get a quick view of all submissions-in real time- on a custom dashboard

Easily view supplier presentations without memory sticks or downloads

Select favorites as you narrow down your choices

Export submissions to a csv file

Enjoy a custom database of brand details at your fingertips to access all year long

 
 

If you’re a Buyer or Operator interested in IMIManage RFP PRO™, contact Diverse Powered Brands for a special pricing offer.
 
 Reach out to Deborah Brenner at
brenner@diversepoweredbrands.com.

SUPPLIERS

ALL THESE CUSTOMERS...

ALL THESE BRANDS...

ALL THESE RFPs!

IMI IS EASING THE RFP SUBMISSION PROCESS WITH RFP PRO™!

SAVE HOURS

Save hours inputting data for each RFP including brand formats, pricing, images and more.

VIEW LIVE RFPs

Easily view upcoming IMI Agency RFPs in one single place for easy submission.

SAVE TIME

Allow your NAOP team to simply and easily select brands to submit for an RFP. Easily submit multiple product sizes/formats with pricing for client consideration.

SECURE STORAGE

Have a company password-protected login and allow a member of your team to update pricing, formats, images, tech sheets and other data that will be accessible for all RFP submissions.

VERIFY RECEIPT

Have proof of submission for your entry.

CONTACT

rfp@imiagency.com