To qualify as a Diverse-Led brand, at least 51% of C-Suite and Senior Executive positions are held by diverse person(s). Diverse Powered Brands classifies these roles as titles beginning with “Chief” and titles that include, General Manager, Board Member, Managing Director, President and/or Vice President.  

Diverse suppliers are responsible to self-declare their diversity criteria before the brands are published and visible in the marketplace. Diverse suppliers must renew annually to ensure that there has not been a change in ownership, leadership, or makers of each brand.

As stated in the Self-Declaration Form, if Company Ownership, Brand Leadership and/or Brand Maker changes anytime within the year prior to annual renewal, you must login and update this information within 30 days and sign and resubmit the Self-Declaration form for approval.

To qualify as a Diverse-Made brand, the maker of the brand must be a diverse person in a senior leadership role overseeing the day-to-day production of the brand, such as head distiller, master distiller, master blender, master taster, head winemaker, lead brewer, master brewer, and/or lead viticulturist/grower.  

Diverse suppliers are responsible to self-declare their diversity criteria before the brands are published and visible in the marketplace. Diverse suppliers must renew annually to ensure that there has not been a change in ownership, leadership, or makers of each brand.

As stated in the Self-Declaration Form, if Company Ownership, Brand Leadership and/or Brand Maker changes anytime within the year prior to annual renewal, you must login and update this information within 30 days and sign and resubmit the Self-Declaration form for approval.